Ogni anno, Tenet Partners analizza i dati dell’indice CoreBrand ® (CBI) per determinare i Top 100 Most Powerful Brands in base all’elevata consapevolezza e alla percezione positiva del marchio. Il rapporto annuale completo che abbiamo pubblicato all’inizio di quest’anno riflette le classifiche Top 100 di BrandPower in base ai dati ottenuti fino alla fine di 2019.
Gli eventi del 2020 hanno stravolto la vita come la conosciamo e, di conseguenza, hanno cambiato drasticamente il modo in cui i brand vengono percepiti., Per questo motivo, abbiamo aggiornato le classifiche Top 100 di BrandPower per tenere conto di dati aggiuntivi da Q1 e Q2 di 2020. Questi riflettono l’impatto in corso della pandemia, aggiungendo il contesto attuale all’analisi completa che può essere vista scaricando il rapporto completo.,
| Company | Rank Change | Q2 2020 BrandPower Rank |
2019 BrandPower Rank |
Industry |
|---|---|---|---|---|
| Apple Inc., | 1 | 1 | 2 | Information Technology |
| Coca-Cola Company | -1 | 2 | 1 | Consumer Staples |
| The Walt Disney Company | 3 | 3 | Communication Services | |
| PepsiCo Inc. | 4 | 4 | Consumer Staples | |
| Google-Alphabet | 1 | 5 | 6 | Communication Services |
| Microsoft Corp., | -1 | 6 | 5 | Information Technology |
| American Express Co | 2 | 7 | 9 | Financials |
| Amazon.com Inc. | 4 | 8 | 12 | Consumer Discretionary |
| International Business Machines | 1 | 9 | 10 | Information Technology |
| Johnson & Johnson | -3 | 10 | 7 | Health Care |
| Facebook, Inc., | 11 | 11 | Communication Services | |
| Visa Inc. | 1 | 12 | 13 | Information Technology |
| Mastercard Inc. | 1 | 13 | 14 | Information Technology |
| The Hershey Company | -6 | 14 | 8 | Consumer Staples |
| Campbell Soup | 2 | 15 | 17 | Consumer Staples |
| General Mills | -1 | 16 | 15 | Consumer Staples |
| eBay Inc., | 3 | 17 | 20 | Consumer Discretionary |
| Kellogg Co. | -2 | 18 | 16 | Consumer Staples |
| Twitter, Inc.,th> | -2 | 20 | 18 | Consumer Staples |
| Morgan Stanley | 1 | 21 | 22 | Financials |
| Bank of America Corp | 2 | 22 | 24 | Financials |
| Bristol-Myers Squibb | 4 | 23 | 27 | Health Care |
| Harley-Davidson | -3 | 24 | 21 | Consumer Discretionary |
| Hilton Worldwide Holdings Inc | 25 | 25 | Consumer Discretionary | |
| Exxon Mobil Corp., | -3 | 26 | 23 | Energy |
| Nike | -1 | 27 | 26 | Consumer Discretionary |
| McDonald’s Corp. | 28 | 28 | Consumer Discretionary | |
| General Electric | 29 | 29 | Industrials | |
| Pfizer Inc. | 7 | 30 | 37 | Health Care |
| The Clorox Company | -1 | 31 | 30 | Consumer Staples |
| AT&T Inc., | 32 | 32 | Communication Services | |
| Whirlpool Corp. | -2 | 33 | 31 | Consumer Discretionary |
| Starbucks Corp. | -1 | 34 | 33 | Consumer Discretionary |
| Ford Motor | 35 | 35 | Consumer Discretionary | |
| JPMorgan Chase & Co. | 6 | 36 | 42 | Financials |
| Estee Lauder Cos., | -3 | 37 | 34 | Consumer Staples |
| Procter & Gamble | -2 | 38 | 36 | Consumer Staples |
| Mattel Inc. | -1 | 39 | 38 | Consumer Discretionary |
| Capital One Financial | -1 | 40 | 39 | Financials |
| JM Smucker | -1 | 41 | 40 | Consumer Staples |
| CBS Corp., | 2 | 42 | 44 | Communication Services |
| General Motors | 2 | 43 | 45 | Consumer Discretionary |
| Intel Corp., | 4 | 44 | 48 | Information Technology |
| Hewlett Packard Enterprise | -4 | 45 | 41 | Information Technology |
| American Airlines Group | 4 | 46 | 50 | Industrials |
| DuPont de Nemours Inc | -4 | 47 | 43 | Materials |
| Netflix Inc., | 1 | 48 | 49 | Communication Services |
| Charles Schwab Corporation | 6 | 49 | 55 | Financials |
| FedEx Corporation | -4 | 50 | 46 | Industrials |
| Marriott Int’l. | 5 | 51 | 56 | Consumer Discretionary |
| Target Corp. | 52 | 52 | Consumer Discretionary | |
| Chevron Corp., | -6 | 53 | 47 | Energy |
| Kraft Heinz Co | -3 | 54 | 51 | Consumer Staples |
| Walmart | -1 | 55 | 54 | Consumer Staples |
| United Parcel Service | -3 | 56 | 53 | Industrials |
| Gap Inc., | 57 | 57 | beni di Consumo ciclici | |
| Verizon Communications | 3 | 58 | 61 | Servizi di Comunicazione |
| Ralph Lauren Corporation | 59 | 59 | beni di Consumo ciclici | |
| Royal Caribbean Cruises Ltd | -2 | 60 | 58 | beni di Consumo ciclici |
| Home Depot | -1 | 61 | 60 | beni di Consumo ciclici |
| Lowe Cos., | 1 | 62 | 63 | beni di Consumo ciclici |
| Sherwin-Williams | 3 | 63 | 66 | Materiali |
| Delta Air Lines Inc. | 6 | 64 | 70 | Industriali |
| Miglior acquisto Co. Inc. | 4 | 65 | 69 | beni di Consumo ciclici |
| Hanesbrands Inc | 2 | 66 | 68 | beni di Consumo ciclici |
| Macy’s Inc., | 67 | 67 | Consumer Discretionary | |
| Tiffany & Co. | 3 | 68 | 71 | Consumer Discretionary |
| Stanley Black & Decker | 3 | 69 | 72 | Industrials |
| HP Inc. | -8 | 70 | 62 | Information Technology |
| Kohl’s Corp., | 2 | 71 | 73 | Consumer Discretionary |
| Western Union Co | 3 | 72 | 75 | Information Technology |
| Tyson Foods | 1 | 73 | 74 | Consumer Staples |
| Boeing Company | -10 | 74 | 64 | Industrials |
| Walgreens Boots Alliance | -10 | 75 | 65 | Consumer Staples |
| CVS Health | 3 | 76 | 79 | Health Care |
| Costco Wholesale Corp., | -1 | 77 | 76 | Consumer Staples |
| Foot Locker Inc | 78 | 78 | Consumer Discretionary | |
| Allstate Corp | 1 | 79 | 80 | Financials |
| Xerox | 2 | 80 | 82 | Information Technology |
| United Technologies | 7 | 81 | 88 | Industrials |
| Carnival Corp., | 2 | 82 | 84 | Consumer Discretionary |
| McCormick & Co. | -2 | 83 | 81 | Consumer Staples |
| Lockheed Martin Corp. | 1 | 84 | 85 | Industrials |
| Dollar General | -2 | 85 | 83 | Consumer Discretionary |
| Citigroup Inc., | 6 | 86 | 92 | Financials |
| Wells Fargo | -10 | 87 | 77 | Financials |
| Southwest Airlines | -2 | 88 | 86 | Industrials |
| Chipotle Mexican Grill | -2 | 89 | 87 | Consumer Discretionary |
| Goldman Sachs Group | 5 | 90 | 95 | Financials |
| Comcast Corp., | 91 | 91 | Servizi di Comunicazione | |
| Molson Coors Brewing Company | -2 | 92 | 90 | beni di Consumo non ciclici |
| Dish Network | 1 | 93 | 94 | Servizi di Comunicazione |
| Albero del Dollaro | -5 | 94 | 89 | beni di Consumo ciclici |
| Dow Inc., | 11 | 95 | 106 | Materials |
| PayPal | 1 | 96 | 97 | Information Technology |
| General Dynamics | 5 | 97 | 102 | Industrials |
| Ulta Beauty | -5 | 98 | 93 | Consumer Discretionary |
| Fox Corporation | 4 | 99 | 103 | Communication Services |
| MetLife Inc., | -1 | 100 | 99 | Financials |
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