în Fiecare an, Tenet Partenerii analizează datele în CoreBrand® Index (CBI) pentru a determina Top 100 cele Mai Puternice Branduri bazate pe conștientizarea de mare și de brand pozitiv percepțiile. Raportul anual complet pe care l-am lansat la începutul acestui an a reflectat primele 100 de clasamente BrandPower pe baza datelor obținute până la sfârșitul anului 2019.evenimentele din 2020 au îmbunătățit viața așa cum o știm și, ca urmare, au schimbat drastic modul în care sunt percepute mărcile., Din această cauză, am actualizat topul 100 BrandPower rankings pentru a ține cont de date suplimentare din T1 și T2 din 2020. Acestea reflectă impactul continuu al pandemiei, adăugând contextul actual la analiza cuprinzătoare care poate fi văzută prin descărcarea raportului complet.,
| Company | Rank Change | Q2 2020 BrandPower Rank |
2019 BrandPower Rank |
Industry |
|---|---|---|---|---|
| Apple Inc., | 1 | 1 | 2 | Information Technology |
| Coca-Cola Company | -1 | 2 | 1 | Consumer Staples |
| The Walt Disney Company | 3 | 3 | Communication Services | |
| PepsiCo Inc. | 4 | 4 | Consumer Staples | |
| Google-Alphabet | 1 | 5 | 6 | Communication Services |
| Microsoft Corp., | -1 | 6 | 5 | Information Technology |
| American Express Co | 2 | 7 | 9 | Financials |
| Amazon.com Inc. | 4 | 8 | 12 | Consumer Discretionary |
| International Business Machines | 1 | 9 | 10 | Information Technology |
| Johnson & Johnson | -3 | 10 | 7 | Health Care |
| Facebook, Inc., | 11 | 11 | Communication Services | |
| Visa Inc. | 1 | 12 | 13 | Information Technology |
| Mastercard Inc. | 1 | 13 | 14 | Information Technology |
| The Hershey Company | -6 | 14 | 8 | Consumer Staples |
| Campbell Soup | 2 | 15 | 17 | Consumer Staples |
| General Mills | -1 | 16 | 15 | Consumer Staples |
| eBay Inc., | 3 | 17 | 20 | Consumer Discretionary |
| Kellogg Co. | -2 | 18 | 16 | Consumer Staples |
| Twitter, Inc.,th> | -2 | 20 | 18 | Consumer Staples |
| Morgan Stanley | 1 | 21 | 22 | Financials |
| Bank of America Corp | 2 | 22 | 24 | Financials |
| Bristol-Myers Squibb | 4 | 23 | 27 | Health Care |
| Harley-Davidson | -3 | 24 | 21 | Consumer Discretionary |
| Hilton Worldwide Holdings Inc | 25 | 25 | Consumer Discretionary | |
| Exxon Mobil Corp., | -3 | 26 | 23 | Energy |
| Nike | -1 | 27 | 26 | Consumer Discretionary |
| McDonald’s Corp. | 28 | 28 | Consumer Discretionary | |
| General Electric | 29 | 29 | Industrials | |
| Pfizer Inc. | 7 | 30 | 37 | Health Care |
| The Clorox Company | -1 | 31 | 30 | Consumer Staples |
| AT&T Inc., | 32 | 32 | Communication Services | |
| Whirlpool Corp. | -2 | 33 | 31 | Consumer Discretionary |
| Starbucks Corp. | -1 | 34 | 33 | Consumer Discretionary |
| Ford Motor | 35 | 35 | Consumer Discretionary | |
| JPMorgan Chase & Co. | 6 | 36 | 42 | Financials |
| Estee Lauder Cos., | -3 | 37 | 34 | Consumer Staples |
| Procter & Gamble | -2 | 38 | 36 | Consumer Staples |
| Mattel Inc. | -1 | 39 | 38 | Consumer Discretionary |
| Capital One Financial | -1 | 40 | 39 | Financials |
| JM Smucker | -1 | 41 | 40 | Consumer Staples |
| CBS Corp., | 2 | 42 | 44 | Communication Services |
| General Motors | 2 | 43 | 45 | Consumer Discretionary |
| Intel Corp., | 4 | 44 | 48 | Information Technology |
| Hewlett Packard Enterprise | -4 | 45 | 41 | Information Technology |
| American Airlines Group | 4 | 46 | 50 | Industrials |
| DuPont de Nemours Inc | -4 | 47 | 43 | Materials |
| Netflix Inc., | 1 | 48 | 49 | Communication Services |
| Charles Schwab Corporation | 6 | 49 | 55 | Financials |
| FedEx Corporation | -4 | 50 | 46 | Industrials |
| Marriott Int’l. | 5 | 51 | 56 | Consumer Discretionary |
| Target Corp. | 52 | 52 | Consumer Discretionary | |
| Chevron Corp., | -6 | 53 | 47 | Energy |
| Kraft Heinz Co | -3 | 54 | 51 | Consumer Staples |
| Walmart | -1 | 55 | 54 | Consumer Staples |
| United Parcel Service | -3 | 56 | 53 | Industrials |
| Gap Inc., | 57 | 57 | Discreționare de Consum | |
| Verizon Communications | 3 | 58 | 61 | Servicii de Comunicare |
| Ralph Lauren Corporation | 59 | 59 | Discreționare de Consum | |
| Royal Caribbean Cruises Ltd | -2 | 60 | 58 | Discreționare de Consum |
| Home Depot | -1 | 61 | 60 | Discreționare de Consum |
| Lowe ‘ s Cos., | 1 | 62 | 63 | Discreționare de Consum |
| Sherwin-Williams | 3 | 63 | 66 | Materiale |
| Delta Air Lines Inc. | 6 | 64 | 70 | Industrials |
| Best Buy Co. Inc. | 4 | 65 | 69 | Discreționare de Consum |
| Hanesbrands Inc | 2 | 66 | 68 | Discreționare de Consum |
| Macy ‘ s Inc., | 67 | 67 | Consumer Discretionary | |
| Tiffany & Co. | 3 | 68 | 71 | Consumer Discretionary |
| Stanley Black & Decker | 3 | 69 | 72 | Industrials |
| HP Inc. | -8 | 70 | 62 | Information Technology |
| Kohl’s Corp., | 2 | 71 | 73 | Consumer Discretionary |
| Western Union Co | 3 | 72 | 75 | Information Technology |
| Tyson Foods | 1 | 73 | 74 | Consumer Staples |
| Boeing Company | -10 | 74 | 64 | Industrials |
| Walgreens Boots Alliance | -10 | 75 | 65 | Consumer Staples |
| CVS Health | 3 | 76 | 79 | Health Care |
| Costco Wholesale Corp., | -1 | 77 | 76 | Consumer Staples |
| Foot Locker Inc | 78 | 78 | Consumer Discretionary | |
| Allstate Corp | 1 | 79 | 80 | Financials |
| Xerox | 2 | 80 | 82 | Information Technology |
| United Technologies | 7 | 81 | 88 | Industrials |
| Carnival Corp., | 2 | 82 | 84 | Consumer Discretionary |
| McCormick & Co. | -2 | 83 | 81 | Consumer Staples |
| Lockheed Martin Corp. | 1 | 84 | 85 | Industrials |
| Dollar General | -2 | 85 | 83 | Consumer Discretionary |
| Citigroup Inc., | 6 | 86 | 92 | Financials |
| Wells Fargo | -10 | 87 | 77 | Financials |
| Southwest Airlines | -2 | 88 | 86 | Industrials |
| Chipotle Mexican Grill | -2 | 89 | 87 | Consumer Discretionary |
| Goldman Sachs Group | 5 | 90 | 95 | Financials |
| Comcast Corp., | 91 | 91 | Servicii de Comunicare | |
| Molson Coors Brewing Company | -2 | 92 | 90 | Capse de Consum |
| Dish Network | 1 | 93 | 94 | Servicii de Comunicare |
| Copac Dolar | -5 | 94 | 89 | Discreționare de Consum |
| Dow Inc., | 11 | 95 | 106 | Materials |
| PayPal | 1 | 96 | 97 | Information Technology |
| General Dynamics | 5 | 97 | 102 | Industrials |
| Ulta Beauty | -5 | 98 | 93 | Consumer Discretionary |
| Fox Corporation | 4 | 99 | 103 | Communication Services |
| MetLife Inc., | -1 | 100 | 99 | Financials |
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