cada año, Tenet Partners analiza los datos del índice CoreBrand® (CBI) para determinar las 100 marcas más poderosas en función de la alta conciencia y las percepciones positivas de la marca. El informe anual completo que publicamos a principios de este año reflejaba las 100 mejores clasificaciones de BrandPower basadas en datos obtenidos hasta finales de 2019.
los eventos de 2020 han trastornado la vida como la conocemos y, como resultado, han cambiado drásticamente la forma en que se perciben las marcas., Debido a esto, hemos actualizado las 100 mejores clasificaciones de BrandPower para tener en cuenta datos adicionales del Q1 y Q2 de 2020. Estos reflejan el impacto continuo de la pandemia, agregando el contexto actual al análisis exhaustivo que se puede ver al descargar el informe completo.,
| Company | Rank Change | Q2 2020 BrandPower Rank |
2019 BrandPower Rank |
Industry |
|---|---|---|---|---|
| Apple Inc., | 1 | 1 | 2 | Information Technology |
| Coca-Cola Company | -1 | 2 | 1 | Consumer Staples |
| The Walt Disney Company | 3 | 3 | Communication Services | |
| PepsiCo Inc. | 4 | 4 | Consumer Staples | |
| Google-Alphabet | 1 | 5 | 6 | Communication Services |
| Microsoft Corp., | -1 | 6 | 5 | Information Technology |
| American Express Co | 2 | 7 | 9 | Financials |
| Amazon.com Inc. | 4 | 8 | 12 | Consumer Discretionary |
| International Business Machines | 1 | 9 | 10 | Information Technology |
| Johnson & Johnson | -3 | 10 | 7 | Health Care |
| Facebook, Inc., | 11 | 11 | Communication Services | |
| Visa Inc. | 1 | 12 | 13 | Information Technology |
| Mastercard Inc. | 1 | 13 | 14 | Information Technology |
| The Hershey Company | -6 | 14 | 8 | Consumer Staples |
| Campbell Soup | 2 | 15 | 17 | Consumer Staples |
| General Mills | -1 | 16 | 15 | Consumer Staples |
| eBay Inc., | 3 | 17 | 20 | Consumer Discretionary |
| Kellogg Co. | -2 | 18 | 16 | Consumer Staples |
| Twitter, Inc.,th> | -2 | 20 | 18 | Consumer Staples |
| Morgan Stanley | 1 | 21 | 22 | Financials |
| Bank of America Corp | 2 | 22 | 24 | Financials |
| Bristol-Myers Squibb | 4 | 23 | 27 | Health Care |
| Harley-Davidson | -3 | 24 | 21 | Consumer Discretionary |
| Hilton Worldwide Holdings Inc | 25 | 25 | Consumer Discretionary | |
| Exxon Mobil Corp., | -3 | 26 | 23 | Energy |
| Nike | -1 | 27 | 26 | Consumer Discretionary |
| McDonald’s Corp. | 28 | 28 | Consumer Discretionary | |
| General Electric | 29 | 29 | Industrials | |
| Pfizer Inc. | 7 | 30 | 37 | Health Care |
| The Clorox Company | -1 | 31 | 30 | Consumer Staples |
| AT&T Inc., | 32 | 32 | Communication Services | |
| Whirlpool Corp. | -2 | 33 | 31 | Consumer Discretionary |
| Starbucks Corp. | -1 | 34 | 33 | Consumer Discretionary |
| Ford Motor | 35 | 35 | Consumer Discretionary | |
| JPMorgan Chase & Co. | 6 | 36 | 42 | Financials |
| Estee Lauder Cos., | -3 | 37 | 34 | Consumer Staples |
| Procter & Gamble | -2 | 38 | 36 | Consumer Staples |
| Mattel Inc. | -1 | 39 | 38 | Consumer Discretionary |
| Capital One Financial | -1 | 40 | 39 | Financials |
| JM Smucker | -1 | 41 | 40 | Consumer Staples |
| CBS Corp., | 2 | 42 | 44 | Communication Services |
| General Motors | 2 | 43 | 45 | Consumer Discretionary |
| Intel Corp., | 4 | 44 | 48 | Information Technology |
| Hewlett Packard Enterprise | -4 | 45 | 41 | Information Technology |
| American Airlines Group | 4 | 46 | 50 | Industrials |
| DuPont de Nemours Inc | -4 | 47 | 43 | Materials |
| Netflix Inc., | 1 | 48 | 49 | Communication Services |
| Charles Schwab Corporation | 6 | 49 | 55 | Financials |
| FedEx Corporation | -4 | 50 | 46 | Industrials |
| Marriott Int’l. | 5 | 51 | 56 | Consumer Discretionary |
| Target Corp. | 52 | 52 | Consumer Discretionary | |
| Chevron Corp., | -6 | 53 | 47 | Energy |
| Kraft Heinz Co | -3 | 54 | 51 | Consumer Staples |
| Walmart | -1 | 55 | 54 | Consumer Staples |
| United Parcel Service | -3 | 56 | 53 | Industrials |
| Gap Inc., | 57 | 57 | bienes de Consumo Discrecionales | |
| Verizon Communications | 3 | 58 | 61 | Servicios de Comunicación |
| Ralph Lauren Corporation | 59 | 59 | bienes de Consumo Discrecionales | |
| Royal Caribbean Cruises Ltd | -2 | 60 | 58 | bienes de Consumo Discrecionales |
| Home Depot | -1 | 61 | 60 | bienes de Consumo Discrecionales |
| Lowe’s Cos., | 1 | 62 | 63 | bienes de Consumo Discrecionales |
| Sherwin-Williams | 3 | 63 | 66 | Materiales |
| Delta Air Lines Inc. | 6 | 64 | 70 | Industriales |
| Best Buy Co. Inc. | 4 | 65 | 69 | bienes de Consumo Discrecionales |
| Hanesbrands Inc | 2 | 66 | 68 | bienes de Consumo Discrecionales |
| Macy’s Inc., | 67 | 67 | Consumer Discretionary | |
| Tiffany & Co. | 3 | 68 | 71 | Consumer Discretionary |
| Stanley Black & Decker | 3 | 69 | 72 | Industrials |
| HP Inc. | -8 | 70 | 62 | Information Technology |
| Kohl’s Corp., | 2 | 71 | 73 | Consumer Discretionary |
| Western Union Co | 3 | 72 | 75 | Information Technology |
| Tyson Foods | 1 | 73 | 74 | Consumer Staples |
| Boeing Company | -10 | 74 | 64 | Industrials |
| Walgreens Boots Alliance | -10 | 75 | 65 | Consumer Staples |
| CVS Health | 3 | 76 | 79 | Health Care |
| Costco Wholesale Corp., | -1 | 77 | 76 | Consumer Staples |
| Foot Locker Inc | 78 | 78 | Consumer Discretionary | |
| Allstate Corp | 1 | 79 | 80 | Financials |
| Xerox | 2 | 80 | 82 | Information Technology |
| United Technologies | 7 | 81 | 88 | Industrials |
| Carnival Corp., | 2 | 82 | 84 | Consumer Discretionary |
| McCormick & Co. | -2 | 83 | 81 | Consumer Staples |
| Lockheed Martin Corp. | 1 | 84 | 85 | Industrials |
| Dollar General | -2 | 85 | 83 | Consumer Discretionary |
| Citigroup Inc., | 6 | 86 | 92 | Financials |
| Wells Fargo | -10 | 87 | 77 | Financials |
| Southwest Airlines | -2 | 88 | 86 | Industrials |
| Chipotle Mexican Grill | -2 | 89 | 87 | Consumer Discretionary |
| Goldman Sachs Group | 5 | 90 | 95 | Financials |
| Comcast Corp., | 91 | 91 | Servicios de Comunicación | |
| Molson Coors Brewing Company | -2 | 92 | 90 | Consumo básico |
| Dish Network | 1 | 93 | 94 | Servicios de Comunicación |
| Dollar Tree | -5 | 94 | 89 | bienes de Consumo Discrecionales |
| Dow Inc., | 11 | 95 | 106 | Materials |
| PayPal | 1 | 96 | 97 | Information Technology |
| General Dynamics | 5 | 97 | 102 | Industrials |
| Ulta Beauty | -5 | 98 | 93 | Consumer Discretionary |
| Fox Corporation | 4 | 99 | 103 | Communication Services |
| MetLife Inc., | -1 | 100 | 99 | Financials |
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