chaque année, Tenet Partners analyse les données du CoreBrand® Index (CBI) pour déterminer les 100 marques les plus puissantes sur la base d’une forte notoriété et de perceptions positives de la marque. Le rapport annuel complet que nous avons publié plus tôt cette année reflète le classement des 100 meilleurs BrandPower basé sur des données obtenues jusqu’à la fin de 2019.
les événements de 2020 ont bouleversé la vie telle que nous la connaissons et, par conséquent, ont radicalement changé la façon dont les marques sont perçues., Pour cette raison, nous avons mis à jour le classement des 100 meilleurs BrandPower pour prendre en compte les données supplémentaires des T1 et T2 de 2020. Ceux-ci reflètent l’impact continu de la pandémie, ajoutant le contexte actuel à l’analyse complète qui peut être vue en téléchargeant le rapport complet.,
| Company | Rank Change | Q2 2020 BrandPower Rank |
2019 BrandPower Rank |
Industry |
|---|---|---|---|---|
| Apple Inc., | 1 | 1 | 2 | Information Technology |
| Coca-Cola Company | -1 | 2 | 1 | Consumer Staples |
| The Walt Disney Company | 3 | 3 | Communication Services | |
| PepsiCo Inc. | 4 | 4 | Consumer Staples | |
| Google-Alphabet | 1 | 5 | 6 | Communication Services |
| Microsoft Corp., | -1 | 6 | 5 | Information Technology |
| American Express Co | 2 | 7 | 9 | Financials |
| Amazon.com Inc. | 4 | 8 | 12 | Consumer Discretionary |
| International Business Machines | 1 | 9 | 10 | Information Technology |
| Johnson & Johnson | -3 | 10 | 7 | Health Care |
| Facebook, Inc., | 11 | 11 | Communication Services | |
| Visa Inc. | 1 | 12 | 13 | Information Technology |
| Mastercard Inc. | 1 | 13 | 14 | Information Technology |
| The Hershey Company | -6 | 14 | 8 | Consumer Staples |
| Campbell Soup | 2 | 15 | 17 | Consumer Staples |
| General Mills | -1 | 16 | 15 | Consumer Staples |
| eBay Inc., | 3 | 17 | 20 | Consumer Discretionary |
| Kellogg Co. | -2 | 18 | 16 | Consumer Staples |
| Twitter, Inc.,th> | -2 | 20 | 18 | Consumer Staples |
| Morgan Stanley | 1 | 21 | 22 | Financials |
| Bank of America Corp | 2 | 22 | 24 | Financials |
| Bristol-Myers Squibb | 4 | 23 | 27 | Health Care |
| Harley-Davidson | -3 | 24 | 21 | Consumer Discretionary |
| Hilton Worldwide Holdings Inc | 25 | 25 | Consumer Discretionary | |
| Exxon Mobil Corp., | -3 | 26 | 23 | Energy |
| Nike | -1 | 27 | 26 | Consumer Discretionary |
| McDonald’s Corp. | 28 | 28 | Consumer Discretionary | |
| General Electric | 29 | 29 | Industrials | |
| Pfizer Inc. | 7 | 30 | 37 | Health Care |
| The Clorox Company | -1 | 31 | 30 | Consumer Staples |
| AT&T Inc., | 32 | 32 | Communication Services | |
| Whirlpool Corp. | -2 | 33 | 31 | Consumer Discretionary |
| Starbucks Corp. | -1 | 34 | 33 | Consumer Discretionary |
| Ford Motor | 35 | 35 | Consumer Discretionary | |
| JPMorgan Chase & Co. | 6 | 36 | 42 | Financials |
| Estee Lauder Cos., | -3 | 37 | 34 | Consumer Staples |
| Procter & Gamble | -2 | 38 | 36 | Consumer Staples |
| Mattel Inc. | -1 | 39 | 38 | Consumer Discretionary |
| Capital One Financial | -1 | 40 | 39 | Financials |
| JM Smucker | -1 | 41 | 40 | Consumer Staples |
| CBS Corp., | 2 | 42 | 44 | Communication Services |
| General Motors | 2 | 43 | 45 | Consumer Discretionary |
| Intel Corp., | 4 | 44 | 48 | Information Technology |
| Hewlett Packard Enterprise | -4 | 45 | 41 | Information Technology |
| American Airlines Group | 4 | 46 | 50 | Industrials |
| DuPont de Nemours Inc | -4 | 47 | 43 | Materials |
| Netflix Inc., | 1 | 48 | 49 | Communication Services |
| Charles Schwab Corporation | 6 | 49 | 55 | Financials |
| FedEx Corporation | -4 | 50 | 46 | Industrials |
| Marriott Int’l. | 5 | 51 | 56 | Consumer Discretionary |
| Target Corp. | 52 | 52 | Consumer Discretionary | |
| Chevron Corp., | -6 | 53 | 47 | Energy |
| Kraft Heinz Co | -3 | 54 | 51 | Consumer Staples |
| Walmart | -1 | 55 | 54 | Consumer Staples |
| United Parcel Service | -3 | 56 | 53 | Industrials |
| Gap Inc., | 57 | 57 | Consommation Discrétionnaire | |
| Verizon Communications | 3 | 58 | 61 | Services de Communication |
| Ralph Lauren Corporation | 59 | 59 | Consommation Discrétionnaire | |
| Royal Caribbean Cruises Ltd | -2 | 60 | 58 | Consommation Discrétionnaire |
| Home Depot | -1 | 61 | 60 | Consommation Discrétionnaire |
| Lowe’s Cos., | 1 | 62 | 63 | Consommation Discrétionnaire |
| Sherwin-Williams | 3 | 63 | 66 | Matériaux |
| Delta Air Lines Inc. | 6 | 64 | 70 | produits Industriels |
| Best Buy Co. Inc. | 4 | 65 | 69 | Consommation Discrétionnaire |
| Hanesbrands Inc | 2 | 66 | 68 | Consommation Discrétionnaire |
| macy’s Inc., | 67 | 67 | Consumer Discretionary | |
| Tiffany & Co. | 3 | 68 | 71 | Consumer Discretionary |
| Stanley Black & Decker | 3 | 69 | 72 | Industrials |
| HP Inc. | -8 | 70 | 62 | Information Technology |
| Kohl’s Corp., | 2 | 71 | 73 | Consumer Discretionary |
| Western Union Co | 3 | 72 | 75 | Information Technology |
| Tyson Foods | 1 | 73 | 74 | Consumer Staples |
| Boeing Company | -10 | 74 | 64 | Industrials |
| Walgreens Boots Alliance | -10 | 75 | 65 | Consumer Staples |
| CVS Health | 3 | 76 | 79 | Health Care |
| Costco Wholesale Corp., | -1 | 77 | 76 | Consumer Staples |
| Foot Locker Inc | 78 | 78 | Consumer Discretionary | |
| Allstate Corp | 1 | 79 | 80 | Financials |
| Xerox | 2 | 80 | 82 | Information Technology |
| United Technologies | 7 | 81 | 88 | Industrials |
| Carnival Corp., | 2 | 82 | 84 | Consumer Discretionary |
| McCormick & Co. | -2 | 83 | 81 | Consumer Staples |
| Lockheed Martin Corp. | 1 | 84 | 85 | Industrials |
| Dollar General | -2 | 85 | 83 | Consumer Discretionary |
| Citigroup Inc., | 6 | 86 | 92 | Financials |
| Wells Fargo | -10 | 87 | 77 | Financials |
| Southwest Airlines | -2 | 88 | 86 | Industrials |
| Chipotle Mexican Grill | -2 | 89 | 87 | Consumer Discretionary |
| Goldman Sachs Group | 5 | 90 | 95 | Financials |
| Comcast Corp., | 91 | 91 | Services de Communication | |
| Molson Coors Brewing Company | -2 | 92 | 90 | biens de Consommation de base |
| Dish Network | 1 | 93 | 94 | Services de Communication |
| Dollar Tree | -5 | 94 | 89 | Consommation Discrétionnaire |
| Dow Inc., | 11 | 95 | 106 | Materials |
| PayPal | 1 | 96 | 97 | Information Technology |
| General Dynamics | 5 | 97 | 102 | Industrials |
| Ulta Beauty | -5 | 98 | 93 | Consumer Discretionary |
| Fox Corporation | 4 | 99 | 103 | Communication Services |
| MetLife Inc., | -1 | 100 | 99 | Financials |
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